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This could possibly be an indication that designers and developers have settled on an optimum number of web fonts. In November 2010, fonts accounted for 59.2kb of total page size, compared to 132.1kb in January 2021.Įven more interesting is how the average number of HTTP requests for fonts great to four in 2015, dipped to three in 2016 and has remained steady back at four since 2017 – only the desktop went up to five.

Webfonts are another contributor to page size, but as the stats show, their growth in popularity isn’t really something to worry about. According to WordStream, 87% of online marketers use video content, one-third of online activity is spent watching video, and over half of video content is viewed on mobile. More and more websites are using video headers and other media elements. The use of video has exploded in recent years. Interesting, the median size of videos in 2021 is larger on mobile than desktop. To put this into perspective, the average weight of videos was just 286.3kb for desktop in May 2016.

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Latest HTTP Archive data shows video now accounts for two-thirds of the average web page’s total size. But woah… Check out how videos have completely overtaken images: Video Makes Up 65.9% of Average Page Weightįor a long time, developers have been concerned about the size of images, and how much they account for total page size.

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While some websites have gone full media in their approach, with video, fullscreen imagery, custom fonts and other design elements, others have embraced a more minimalist approach.

Some websites have actually shrunk over time.

It’s best not to use these numbers from HTTP Archive as a benchmark for your own website.

Does it represent a “typical” website? Perhaps not.

There median size of web pages, as published by the HTTP Archive, is an average taken from a large dataset.

Though there are a few caveats worth pointing out before we continue: Incredibly, the size of mobile web pages has increased 336% since 2010, though I should point out that the HTTP Archive first started collecting mobile web page weight data in May 2011 – the average size of mobile web pages back then was 144.8kb.Īs websites have evolved over the years, the average size of a web page has exponentially increased. The average web page size in 2010 was 467.7kb compared to 2038.4 kb in 2021, according to data collected by the HTTP Archive. Nowadays, they’ve grown to include various HTML, CSS and JavaScript files, images, videos, fonts, and other file types.

The Average Desktop Website in 2021 is 2038.4 kbīack in the 1990s, websites were fairly basic and consisted of simple HTML files and small images (and under construction GIFs!). It’s yet another website metric to track, in addition to page speed, uptime, time to first byte, HTTP requests, etc.īut does it really matter? Is it a meaningful metric? And how should you reduce the page size and speed up your WordPress site?

Page weight – aka page size or page bloat – refers to the overall size of a particular web page, including all of the files that are used to create the page: HTML documents, style sheets, images, scripts, and other media. After all, the smaller the file size of a web page, the faster it’s going to load. When it comes to web page weight, size matters.